THEJEMBE

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THEJEMBE is a one-of-a-kind journal that provides significant cultural insights to companies via articles, reports, and interviews published by industry experts. We base our tales on primary research to help marketers connect with varied customer groups.

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The Role of Culture in Social and Economic Development

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From Billboard to Backchannel: Where Audiences Actually See Your Ads Now

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Cultural Fluency Is the New Demographic Data

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The Power of Cultural Listening Ralph Lauren vs. American Eagle

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Your Resume is a Vibe Gen Z’s Branding Playbook

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Auntie Power The Market Force You’re Ignoring

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The Global Plot Twist Hollywood Didn’t See Coming

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The Global Plot Twist Hollywood Didn’t See Coming (4)

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BBL Bodies, Branding, and the New Economics of Beauty

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Mental Health & Black Identity: What Brands Keep Missing | The Jembe

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The Business of Afrofuturism in Media and Marketing

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Cultural Trends

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