https://blog.upbook.com/using-the-power-of-google-to-market-your-business Did you know that 75% of all online searches start with Google? Long gone are the days of the Yellow Pages! It’s absolutely essential that your UPbook business utilizes the incredible marketing power of Google. You can do that in three basic ways: through organic searches, with Google Maps, and with Google Ads. An organic search occurs when a person types a phrase into Google to search for information or services. Google uses a complicated algorithm with more than 500 criteria—those criteria are a closely guarded secret!—to choose what to display and in what order. So, staying on page one of Google is a constant challenge for your UPbook member business!
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