https://blog.upbook.com/7-principles-for-building-an-irresistible-business-brand Your UPbook business’s reputation is built on your brand. Not just the physical branding of your company, but the message that you’re putting out to the world. How do you build an irresistible business brand that satisfies existing customers and continues to draw in new ones? Use these seven steps. First, define a character with a single focus. This character can be the “typical” customer of your business — let’s say it’s a middle-aged female with a family at home. This character is the hero of your story, NOT you and your UPbook business! Start thinking of your clients as the heroes of your business’s story, and your entire perspective will change.
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