Last summer in New York, Gucci transformed an entire building with a mural teasing its new campaign. By the next morning, the same image was already circulating in WhatsApp threads, a screenshot of someone’s subway selfie, and by evening, it had been remixed on TikTok and debated in Discords. The mural acted as a spark, not the message itself. In 2025, campaigns live in the handoffs from screen to screen. From billboards to group chats, from streaming pre-rolls to Reddit threads, the audience discovers brands in one space and processes them in another. Success now depends on moving seamlessly across public, community, and private layers. Visit Here:- https://thejembe.com/from-billboard-to-backchannel-where-audiences-actually-see-your-ads-now/
0 0 Partager
thejembe thejembe
44 vues

From Billboard to Backchannel: Where Audiences Actually See Your Ads Now

Envoyé il y a 1 mois

Last summer in New York, Gucci transformed an entire building with a mural teasing its new campaign. By the next morning, the same image was already circulating in WhatsApp threads, a screenshot of someone’s subway selfie, and by evening, it had been remixed on TikTok and debated in Discords. The mural acted as a spark, not the message itself. In 2025, campaigns live in the handoffs from screen to screen. From billboards to group chats, from streaming pre-rolls to Reddit threads, the audience discovers brands in one space and processes them in another. Success now depends on moving seamlessly across public, community, and private layers. Visit Here:- https://thejembe.com/from-billboard-to-backchannel-where-audiences-actually-see-your-ads-now/

Tip: Use Image link when sharing on other sites. Image URL has limited bandwidth.
Modifiez ou redimensionnez toute image en cliquant sur l'aperçu de l'image
Modifier n'importe quelle image en touchant l'aperçu de l'image
Importation 0 image (0% complété)
La liste est en cours d'importation, il ne reste que quelques secondes !
Envoi terminé
Contenu importé ajouté à . Vous pouvez Créer un nouvel album avec le contenu que vous venez de mettre en ligne.
Contenu importé ajouté à .
Vous pouvez Créer un nouvel album avec le contenu que vous venez de mettre en ligne. Vous pouvez créer un compte ou se connecter pour sauvegarder ce contenu dans votre compte.
Aucun image n'a été mis en ligne
Some errors have occurred and the system couldn't process your request.
    S'inscrire to be able to create private albums and delete images after upload.
    ou annulerannuler la file
    Note : certaines images n'ont pas pu être envoyées en savoir plus
    Regardez le rapport d'erreur pour plus d'informations.
    JPG PNG BMP GIF WEBP 100 MB
    réinitialiser fermer annuler annuler la file