This piece contrasts two summer campaigns to highlight the importance of cultural understanding in marketing. Ralph Lauren’s Oak Bluffs collection showcases cultural fluency, celebrating Black heritage through collaboration, storytelling, and community involvement. In contrast, American Eagle’s Sydney Sweeney jeans campaign illustrates the risks of ignoring context, with a tagline and imagery that unintentionally sparked backlash among Gen Z audiences. The American Eagle example underscores how careless messaging can damage brand credibility. This highlights the need for brands to listen, learn, and act with cultural insight, ensuring intentional inclusion and community engagement to remain trusted and relevant. Visit Here:-https://thejembe.com/the-power-of-cultural-listening-ralph-lauren-vs-american-eagle/
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