Bulletproof, which specializes in zero-sugar, high-fat coffee raises $13 million

According to FinSmes, US-based Bulletproof has completed a $13 million funding round, co-invested by Beliv, Rocana Ventures and existing investors CAVU Venture Partners and Trinity Ventures. With the funding from the round, the company will use the funds to expand its omnichannel business and diversify its product portfolio.

Founded in 2014 by Dave Asprey, health and nutrition brand Bulletproof is based in Seattle, USA, and aims to provide consumers with coffee, MCT oil, collagen, supplements and nutritional supplements to help people feel good about themselves at work and in life.

Covering four main categories: coffee, snacks and beverages, collagen and supplements, Bulletproof's main coffee, snacks and beverages products are often zero sugar and high fat.

Many consumers choose to drink Bulletproof's coffee to lose weight, Bulletproof's coffee is made from coffee, butter and organic coconut oil, instead of a meal, Bulletproof can increase satiety and feel energized. for $34.95 per 12-pack.

Bulletproof also offers energy bars, functional drinks, and supplemental, sleep and immune-boosting health products Bulletproof also promotes its brand through a variety of channels, including the documentary MOLDY, the Bulletproof Executive blog, and the radio show Bulletproof The Radio.

Bulletproof's products are available online and offline, and consumers can purchase them at Bulletproof's offline stores and at major upscale supermarkets in the U.S., as well as on the company's website and Amazon.In 2018, Bulletproof sold 125 million cups of coffee through its flagship coffee shop. Bulletproof sells well at Whole Foods and Sprouts.

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