Today Tudor has invited GQ inside its section of the campus to see how it designs, tests and assembles its watches - a golden ticket to Willy Wonka's factory Its early advertising billed Tudor firmly as a watch for the working man, depicting coal miners, stone masons and construction workers alongside straplines highlighting durability: "Shock treatment at the coal-face"; "Punished without mercy!" Advertisement Rolex and Tudor evolved side by side, sharing innovations, components and even model names - until 1999 Tudor sold its own Submariner - but the Tudor brand lost its appeal around the turn of the -millennium and in 2004 was discontinued in America.
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