Kassan and LaPlante also wanted a watch brand that was affordable, and even more importantly, cool They were two buddies who liked watches as they put it, "Were broke." They wanted a fashionable, affordable watch but could not find one that appealed to them There were brands in other product categories "Doing cool stuff and connecting to our millennial consumer," says LaPlante, MVMT's COO.
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In Depth Movado, MVMT, And Millennials

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Kassan and LaPlante also wanted a watch brand that was affordable, and even more importantly, cool They were two buddies who liked watches as they put it, "Were broke." They wanted a fashionable, affordable watch but could not find one that appealed to them There were brands in other product categories "Doing cool stuff and connecting to our millennial consumer," says LaPlante, MVMT's COO.

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