The De Beers' fifth annual Diamond Insight Report has found that Millennials and Gen Z consumers accounted for two-thirds of global diamond jewellery sales in 2017 Gen Z - people aged 20 and under - represent 35 per cent of the world's population and are forecast to become the majority consumer group of diamond jewellery sales in coming decades, already representing 5 per cent of the US consumer market.
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Diamonds and youth Millennials and Gen Z drive sales

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The De Beers' fifth annual Diamond Insight Report has found that Millennials and Gen Z consumers accounted for two-thirds of global diamond jewellery sales in 2017 Gen Z - people aged 20 and under - represent 35 per cent of the world's population and are forecast to become the majority consumer group of diamond jewellery sales in coming decades, already representing 5 per cent of the US consumer market.

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