Google Analytics is one of the most popular and most widely used analytical tools that has come a long way. Gone are those days ways google analytics was just used to monitor website activity, now it can be used to understand users behavior, create various strategies, and now businesses have also started using google analytics to improve website UX and UI. It’s true that a developer’s job is to create an attractive and fully functional website but their work stops at designing, when it comes to user experience there are a lot of factors taken into consideration.
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