With the increase in social media users, companies have started thinking that Facebook and Twitter are one of the effective ways of reaching the maximum number of audiences. They tend to forget that emails have got more users than social media. According to Radicati, 2019 has recorded a total of 3.9 Billion active email users and it is expected to increase by 4.8 billion by 2021. Whereas social media has a total of 3.48 billion users out of which Facebook has 2.45 billion users and Twitter has 330 million users.
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