RAPAPORT More than 53 million US consumers intend to buy a diamond during the extended festive period from Thanksgiving to Valentine's Day, according to a survey by the Diamond Producers Association The November poll, which the DPA conducted together with KRC Research, collated responses from 1,000 men and women in the US aged 18 to 55 Millennials were more likely than others to buy a diamond, it found: 35% said they would, in contrast to 21% of the entire sample.
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53M Americans to Buy Diamonds This Holiday

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RAPAPORT More than 53 million US consumers intend to buy a diamond during the extended festive period from Thanksgiving to Valentine's Day, according to a survey by the Diamond Producers Association The November poll, which the DPA conducted together with KRC Research, collated responses from 1,000 men and women in the US aged 18 to 55 Millennials were more likely than others to buy a diamond, it found: 35% said they would, in contrast to 21% of the entire sample.

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